A partnership with L’Artillerie for the launch of the new Mini Electric! Thank you BMW Huchet!
MINI Store Huchet opens its 1st ephemeral dealership in the heart of Rennes.
A 100% BIG LOVE concept.
MINI Huchet, a local dealership established for over 50 years in Ille-et-Vilaine, has teamed up with La Visitation, Rennes’ urban shopping center, to open the first ephemeral car dealership in the heart of Rennes.
MINI is by nature an urban brand. In the age of electromobility and all the changes it implies for motorists, it seemed essential to us to get closer to our customers and present the New MINI Electric in a different but familiar setting. Or how to combine the discovery of a new car with shopping for the kids or the latest must-read novel!
MINI Electric is the ultimate electric city car, combining driving pleasure with design. Design has been part of the brand’s DNA since its launch. Our ephemeral dealership is no exception to the rule: 100% of its furniture comes from world-renowned designers (Cinna, Knoll, USM, Ligne Rosset…), some of whom are local. As for the store front, it features a giant custom-made work of art by internationally-renowned Breton artist Yann Sciberras, who perfectly conveys the values of our brand and gives it that touch of optimism, pop and fun that feels so good!